The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means to not only stop pushing static content, but to also use social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet.
Like all things digital, intranets have changed dramatically over the last decade. The first intranet I worked on launched in 2007. So much has changed from that basic online repository of news and documents.
The intranet often gets defined as an amorphous mass, or just as bad, as the home page and news archive. This seems obvious and clear if the internal communications team is charged with just “sending out information.”
Wondering how other organizations are faring with the social transformation of their corporate Intranets? The Go To” report for companies interested in knowing what other companies are doing has just been released by Prescient Digital Media.
If there is one thing that became pointedly clear during my attending and speaking at the J. Boye Intranet conference last week, it’s that we are all experiencing different aspects of what it means to become a world-class corporate (social) intranet. The typical shelf life of an Intranet implementation averages about 18 months. This timeline can easily be extended when you add on the complexities of social layers. So if you feel that your company has been struggling for some time with not only the correct strategy, but also the implementation tactics of a social intranet… don’t feel bad.
This is Part II in the “Learn, Plan and Do” series that explores the use of social technologies to take your intranet to the next level, to create a social intranet. But hopefully you will find that it goes even further.. to not only create a social intranet, but to also introduce your employees to an integrated social experience.