Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a “nice to have” but a “must have” in today’s results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities.
While social business has become a hot buzzword over the last few years, the evidence of success has been hard to capture and measure. Successes are much more clearly identified and defined when it comes to technology and collaboration platform adoption, but much the lines become more blurry when it comes to emotional, cultural impacts and business successes as a result of becoming a social workplace.
A holistic approach to social listening and engagement can transform your business into a social business, help you quickly find relevance in the massive social world and allow you to use the information for the betterment of your entire organization.
When I present social business as my passion, the typical listener assumes I’m talking about Yammer, Facebook or Sharepoint. It’s interesting to see how they can easily confuse social platforms as the same as being a social business. But it’s not.
It is my great pleasure to present the final post of my colleague Laurie Shook. Laurie brings her vast social media expertise and passion for enterprise 2.0 to introduce a new series on: How to Measure Enterprise Social Success. In Part three below, she analyses the Social Business Index recently launched by Dachis Group, which attempts to measure social engagement related to companies, their markets, partners, and their employees..