Employer branding is key to building your company’s reputation as an employer of choice and there are a growing number of companies who are seeing the value in putting resources and budget into this work. After initial activation, your employer brand should continue to evolve and be updated to accurately reflect changes within your organization. Therefore, the longer tail of any employer brand strategy is the sustainment and management of it. But you can’t manage what you don’t measure. And it is very hard to describe the impact you’re making to an organization without that measurement.
Ok… it’s time for an honest moment here. I got a D in statistics while in college. I waited until senior year, spring semester to take my math course and Yes, mom… I got D. To this day, I’m known as the person in my family who can’t do math. That said, I’ve never been one for data and putting said data into context. But even I, non-math person extraordinaire, understands the need to breakdown data to create actionable results. So here’s my personal hand at providing some insight on the value of external benchmarking and internal benchmarking.
Original source: How Employee Engagement Drives Business Success
How do you define success? For most executives, it comes down to profit or revenue levels, brand equity, or percent of market share. But to truly understand the key drivers for all aspects of business success, it’s critical to examine and measure the true impetus: your employees. They are the ones who make your products and serve your customers. They are the face of your brand.
Klout is a wonderful little tool that measures Klout Score, a proxy for “influence”:
It is easy to understand the market demand to boil things down to one number, but this is perhaps the least useful thing in Klout.
By Charlene Li: Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels. Brands, Web sites, and any other companies pursuing social technologies should analyze their customers’ Social Technographics first and then create a social strategy based on this profile.
Social media is intangible - how do you quantify the ROI of online social tools that are based on human networks and one-to-one (micro) interactions?
Vancouver based consultant, blogger and author, Shane Gibson, recently posted a great podcast that discusses 26 ways to measure