Is there hope for internal e-mail?

Infographic-The-Benchmark-of-Successful-Internal-Email-Campaigns-feat

Over 15 years ago, I was sending out all employee e-mail blasts using Outlook. It’s now 2016 and guess what application I’m using to send out e-mail blasts? That’s right. Outlook.

Very few companies have the ability to invest in an enterprise-wide communications system that allows for targeted messaging and also analytics. In my career, I’ve only worked for one such company and it was a “home-grown” (but effective) system. And, as a result, one of the longest suffering issues any internal communications organization faces is the ability to measure the effectiveness of its e-mail campaigns.

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The Big Picture Between Internal Communications and Employee Engagement [#infographic]

Internal communications is a critical success factor for effective organizational change and employee engagement.

Without effective internal communications, poorly planned and managed communications, as well as change management programs, will almost certainly fail to meet expectations with the business, senior leaders, and employees. In fact, rather than creating positive change and employee engagement, the opposite can happen, ultimately creating employee disengagement.

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