Becoming an Employer of Choice… By Choice

Among all the feedback employers receive from its employees, one that particularly interests me is employee perception that a company cultivates and attends to the relationship it has with its customers more so than the one it has with its employees. How many of you feel that your external brand or web site is dynamic, sexy and interactive while the internal one for employees looks like it was created in 1998? We create products and services to attract customers, but why does it seem that we lapse in putting the same effort in attracting and retaining employees?

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