Whether your traditional programs and tactics need a simple revitalization based on best practices or because you’d like to revolutionize them so you can engage employees, as an HR or employee communications function, we have the unique opportunity to turn everyday transactions into employee interactions — to transform everyday tools so they are relevant to how employees live and work. All employees interact with an organization through a cyclical process: from the time they start thinking about you as a potential employer to when they become an employee up through when they leave.
Whether your traditional HR programs need a simple revitalization based on modern best practices or because you’d like to revolutionize them by applying a social layer, your FIRST step in transforming your existing HR programs is understanding where an employee’s head is: what they’re thinking, what they need, where they want to go, and who they want to be.
When I present social business as my passion, the typical listener assumes I’m talking about Yammer, Facebook or Sharepoint. It’s interesting to see how they can easily confuse social platforms as the same as being a social business. But it’s not.