Because what I do professionally is employer brand marketing, it’s second nature for me to observe and appreciate overall brand experience. This is true whether I’m buying something online or working to market my company’s employer brand. Successful brands — from behemoths like Amazon to small business retailers — follow basic principles of brand reputation: integrity, transparency, and empathy. In today’s world, it’s nearly impossible for a brand to be successful if it isn’t aware of (or acknowledges) what is being said about it as well as how the brand contributes to the conversation.
Below is an excerpt from ANA Marketing’s The Five Drivers to Creating and Maintaining Brand Loyalty. Visit the ANA Marketing web site to read this post in its entirety. To discover more tips on using social media to build your brand, register for the ANA’s course on The Art and Science of Brand Building that begins on April 18, 2011 in New York, NY.
Original Post: Teaching an Old Brand New Tricks, Marketing Sherpa
Good news: You don’t have to lose sight of your brand’s tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the social-media generation as a silver-dish serving of people who already want to talk to you; you just need to make them feel comfortable doing it. Easier said than done? Not necessarily. Here are a couple of older brands that are getting it right:
For the longest time, social media enthusiasts have noted that employees represent their companies, whether they realize it or not. This becomes more apparent every day as more people take part in the Grand Conversation.
Two tech behemoths have in recent weeks released their social media guidelines for employees. I’ll describe them a bit below, but I think it’s worth noting what milestones there are. Historically, large companies haven’t really encouraged employees to talk out in the market. But then, historically all you had were newspapers and trade magazines.
Companies have had
In mid-April 2009, two Domino's pizza employees decided it would be funny to pull a little YouTube prank. One employee prepared sandwiches for delivery while putting cheese up his nose and blowing nasal mucus on the sandwiches - all while his co-worker provided up-close camera work and a play-by-play narrative. Within 24 hours, over a million people had viewed the video. The incident brought a whole new meaning to brand reputation
In my research for creating my own company's Facebook page, I came across a couple of really good articles for optimizing a corporate Facebook page. Below is a mash-up of the best of the recommendations.
Sources: How to Create a Powerful and Engaging Facebook Page [corporatedollar.org], Five Tips for Optimizing Your Brand's Facebook Presence [Mashable]
Facebook is undoubtedly one of the most popular social media services used by individuals, businesses and non-profits to connect with people. Groups and Pages are excellent options to leverage the large network and reach of this popular platform. Lately, Facebook Pages have become quite