Most people only know HR as a policy enforcer or as a benefits administrator. But the role of HR is complex and multi faceted. Yes, there is a enforcer aspect to HR, but there is also another, even more important role… that of the engager. And the technology behind HR is the key to managing both these roles. A recent article in Forbes describes it best:
Employees bringing their own devices to work is not new. Bring Your Own Device (BYOD) is becoming the rule rather than the exception in today’s workplace. In fact, a growing number of employees are already using their personal communications devices for business purposes, whether or not there is a corporate policy in place. This is most evident in the U.S. (68%) and Canada (65%), compared with the UK, where only 47% operate in this way. (Source: Citrix, Workplace Mobility and the Small Business). 2012-13 really was the year mobility entered the enterprise mainstream. 2013-14 should be the year of consolidation and establishing guidelines around BYOD use.
One of the most important steps to putting social HR in it’s place is to take a look at the employee lifecycle and determining your best opportunities for integration within an HR portal. Doing so drives self-service, relevancy to employees’ every day work and the ability to interact and engage with employees. Effective social HR is more than just building online communities… it’s also about integration of backend data and enabling self-service — improving the way employees help themselves online.
This post is the introduction to a new three part “Learn, Plan and Do” series that explores the use of social technologies to take your intranet to the next level, to create a social intranet. But hopefully you will find that it goes even further.. to not only create a social intranet, but to also introduce your employees to an integrated social experience.
If you haven’t seen the flurry of conversations the past two days, let me be the one to tell you that Forrester has just released a very insightful report on the use of Location-based Services (LBS). Specifically, the use of applications such as Foursquare, Gowalla and Loopt as a means for companies to engage and interact with consumers. LBS applications, as an emerging technology, has a lot of consumers (of the people surveyed 84% had never even heard of Foursquare, Gowalla, or Loopt) and brands wondering if it is technology that is all hype — not surprising since any new technology has a period of adoption while users determine it’s stickiness.
A new white paper from moderation and community management company, eModeration, details how best a ‘community of purpose’ can be managed, to maximise the engagement and support that these communities can offer their members.