Why the Super Bowl's Social Media Command Center Scores a Winning Touchdown

Me with Taulbee Jackson, CEO of Raidious
Me with Taulbee Jackson, CEO of Raidious

An exclusive, in-depth look into the Super Bowl’s first ever social media command center, the folks who ran it, and how the convergence of technology and people created the ultimate online Super Bowl experience.

You would think that, the day before the biggest sporting event of the year, the people in charge of the Super Bowl’s Social Media Command Center would be frantic, running around and putting out last minute fires. So imagine my surprise when I walked in and found it to be quite the opposite. Entering the offices of Raidious — the Indianapolis-based digital communications company behind the social media command center — the air was full of activity, but the mood was quiet and calm… almost, I dare say, serene.

Read More

The State of Social Media Marketing [Report] #awarenessinc

Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012

From Awareness, Inc
Creators of the Social Marketing Hub

The definitive social marketing industry report.

In December 2011 Awareness surveyed over 320 marketers from a wide variety of industries and levels of social marketing experience. This report brings to you those insights and benchmarks to solidify your social marketing strategy, grow your social footprint and engage with your audiences for maximum return. You will learn how leaders allocate resources, discover the top social platforms and social media management tools they use,  social marketing investment priorities, and the practices companies will adopt to ensure 2012 is the year of the social business.

Read More

Fundamental Techniques and Building Blocks to Create a Powerful and Profitable Brand

Below is an excerpt from ANA Marketing’s The Five Drivers to Creating and Maintaining Brand Loyalty. Visit the ANA Marketing web site to read this post in its entirety. To discover more tips on using social media to build your brand, register for the ANA’s course on The Art and Science of Brand Building that begins on April 18, 2011 in New York, NY.

Read More

Engaging in Social Media (ANA Today Insights)

The Association of National Advertisers (ANA) is the advertising industry’s oldest trade association, founded on June 24, 1910 in Detroit, Michigan by 45 companies to safeguard and advance the interests of advertisers and consumers. ANA Today Insights is a newsletter that provides market information on indispensable business insight, collaboration opportunity & industry advocacy. Visit the ANA web site for more information and how to become a member.

Read More

Listen Up, Location-based Services… Chicks are Influencers Too!

If you haven’t seen the flurry of conversations the past two days, let me be the one to tell you that Forrester has  just released a very insightful report on the use of Location-based Services (LBS). Specifically, the use of applications such as Foursquare, Gowalla and Loopt as a means for companies to engage and interact with consumers. LBS applications, as an emerging technology, has a lot of consumers (of the people surveyed 84% had never even heard of Foursquare, Gowalla, or Loopt) and brands wondering if it is technology that is all hype — not surprising since any new technology has a period of adoption while users determine it’s stickiness.

Read More