Living the Brand: How to Help Employees Become Brand Ambassadors (Part 1)

Source: Employees as Brand Advocates by Jenny Schade.

While attending a market research seminar recently, I noticed the cellular phone company employee sitting next to me pulling out her phone to place a call. I commented that the phone was made by one of her employer's competitors. "Oh I don't actually use our phones," she laughed. "Too unreliable."

It's unlikely that any of the people who overheard her comment will ever buy one of the phones that her company makes either.

An organization's brand is one of its most valuable assets and what differentiates it in the marketplace. As this story

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Include Your Employees in Your Social Media Strategy

Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. From the CEO right down to the janitor, whether they've seen your social media strategy or not, they are involved in your social media strategy.

The janitor? Really?

Yes, the janitor! Even the cook, or the person who answers your phones, and the guy who delivers the mail to your office every day, they too can affect your social media strategy in ways you probably haven't even thought of up until this point.

You haven't thought of

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Opposites Attract: Corporate Social Media Policy Guidelines

Molding aspects of a social media in a medium to large sized corporation can be tricky. Old fashioned corporate philosophy dictates control over the flow of communication be regulated by the proper in house channels only. In the evolution of social we see individuals representing company ideals and company brands when we use to see press releases and public relations broadcasting their spun version. The core of the company’s foundation ordinarily was concealed unless a controversy manifested and then public relations was brought in to fix it.

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Take the Intranet 2.0 Global Survey

Being conducted by, over 500 organizations of all sizes from across the planet have already participated and the findings are invaluable - and surprising. If you haven't already done so, please take 8 minutes to take the Intranet 2.0 Global Survey and you’ll get a copy of the full results including the good, bad and learned lessons. Please also direct clients and fellow colleagues.

Direct Link: Take the Survey Here

More information on: Intranet Blog :: Intranet 2.0 Global Survey Results

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