Using Social Media to Enhance Company Morale

Note: We’re excited to have this guest post by Brad Shorr, Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article.

We tend to think of social media as a set of marketing tools. But a social strategy focused on employees is an option well worth considering.  The human resources approach is particularly applicable in these four corporate environments.

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Social Business Part 3: The Business of Measuring Business (feat. @LaurieShook)

It is my great pleasure to present the final post of my colleague Laurie Shook. Laurie brings her vast social media expertise and passion for enterprise 2.0 to introduce a new series on: How to Measure Enterprise Social Success. In Part three below, she analyses the Social Business Index recently launched by Dachis Group, which attempts to measure social engagement related to companies, their markets, partners, and their employees..

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Social Business Part 2: Enterprise Self-Appraisal (feat. @LaurieShook)

It is my great pleasure to present my colleague,  Laurie Shook, as a guest blogger. Laurie brings her vast social media expertise and passion for enterprise 2.0 to introduce a new series on: How to Measure Enterprise Social Success. In Part two of three below, she takes a look at Enterprise self-appraisal as measured by the Blogtronix survey “The State of Enterprise 2.0 Collaboration” with some highlights from the study.

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Social Business: Distinguishing the Misleading Metrics from the Meaningful (feat. Laurie Shook)

It is my great pleasure to present my colleague,  Laurie Shook, as a guest blogger. Laurie brings her vast social media expertise and passion for enterprise 2.0 to introduce a new series on: How to Measure Enterprise Social Success. In Part one of three below, she takes a look at some of the metrics that companies bandy about, and an evaluation of which metrics are misleading and which ones are meaningful.

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