Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. From the CEO right down to the janitor, whether they've seen your social media strategy or not, they are involved in your social media strategy.
The janitor? Really?
Yes, the janitor! Even the cook, or the person who answers your phones, and the guy who delivers the mail to your office every day, they too can affect your social media strategy in ways you probably haven't even thought of up until this point.
You haven't thought of