This post is a continuation of my series on “How to Make Employees Social Media Ambassadors“. See further down for related links on using employees as social media ambassadors and employee engagement.
The other day, I was sitting at a restaurant bar (as I’m prone to do) and started a conversation with someone — yes, I know, I make for a captivating dinner companion — on how employees are a company’s most under-utilized asset for communicating its brand. However, as my fellow bar person pointed out, how do you have employees represent your brand if they don’t even know what it is … if they even care? So yes, before you can use your employees as brand ambassadors, you might want to not only make sure that they understand your brand, but that they actually embrace and support it — the values for which your brand stands and the services and solutions you provide.