Is Your Social Brand the Authentic You?

Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others.

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Balancing a Personal Brand with a Corporate Brand

With so many companies who are recognizing the power of inside out communications — leveraging employees as external brand advocates — this is fantastic post by Michael Brito, Edelman Digital, explains how to balance personal brand with a corporate brand. This is a definite read if you are someone who participates in a social media ambassador program or if you are a company that has launched or is exploring the possibility of one.

Original post: Managing The Conflict Between A Personal Brand And A Corporate Brand, Britopian

Everyone has a brand whether they like it or not.  I am not talking about the clothes you wear or the car you drive either; that’s definitely part of it.  The brand I am talking about

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Two Resources Every Corporate Social Media Policy Contributor Should Have

I don’t think any one really wonders IF they should have a corporate social media policy anymore, but rather it seems the bigger question is how to actually create one. There are many web sites that offer sample policies that are easily findable through a search; however, I thought I would highlight two web resources that I use / visit fairly regularly when researching corporate social media policies.

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