In June, BLR conducted an employer brand survey to solicit input from companies on what they are doing for internal and external employer branding stack up against each other. The purpose of the survey was to provide insight into the following questions and more:
Employee morale is perhaps one of the most important but most difficult things to manage. It’s critical to maintain high morale in order to increase retention, but it’s often difficult to get an accurate read on how employees feel and what is causing them to be dissatisfied. [HR Daily Advisor]
Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others.
The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means to not only stop pushing static content, but to also use social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet.
With most companies focusing on cost reduction, using video conferencing tools in place of face-to-face meetings is not only a real solution to controlling travel costs but it’s also a great productivity tool. If your company doesn’t have the deep pockets necessary for an enterprise telepresence platform, there are many companies who have developed more affordable alternatives. I came across this great post by Fuze, which not only discusses the value in video conferencing, but also discusses how video is a great, cost-effective solution to employee engagement and collaboration.
Employee engagement is a much talked about topic, and despite all the chatter it continues to be a challenge because all too often senior leaders don’t understand the impacts that increased engagement can have to the organizations. I agree with what Six Seconds says which is that senior leaders continue to make three tragic mistakes: