Some people thought that the telephone was a fad. The founder of IBM himself failed to see the long-term possibilities of the computer. Others believed that TV would never catch on and still others thought that email would never replace letters and postcards. There are also those who say that Social Media is just a phase, a passing trend that will be gone in a few years.
As a digital marketer, a web presence architect and an Internet professional who is deeply involved in creating and implementing Social Media strategies for my clients - a variety of businesses of all shapes and sizes - I see firsthand the variety of responses to this new Internet paradigm.