The Journey from Candidate to Hire Touches Every Aspect of the Employer Brand

It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.”

Candidates expect an experience on par with the consumer experience and when they make purchase decisions (and what is a career choice other than “our most important purchase decision”), they want an experience that is transparent, relationship-based, personalized and flexible.

So what does that mean for talent acquisition organizations?

Smashfly, a company who specializes in recruitment marketing strategies and programs, created an infographic that outlines what “The New Candidate Experience Journey” looks like. It shows the evolution of how candidates decide on their next career choice and includes a look at:

  • Who qualifies as a candidate
  • The components of an effective employer brand
  • New strategies and tactics for converting candidates into hires

The candidate experience and impact on your employer brand

Attribution: Chris Brablc, Director of Product Development, Smashfly Technologies



Elizabeth is a strategic communications leader with nearly 20 years experience in both internal and external communications. She is a passionate advocate for developing communications that foster a stronger relationship between the organization and its employees. She is a global keynote speaker on employee engagement and HR communications. Elizabeth is a certified professional in Employer Brand through Universum Global's Employer Branding Academy.