With 61% of employees saying that internal social media helps them to better collaborate and another 60% saying internal social media demonstrates innovation… it’s becoming much more evident that Internal Social Media (ISM) can — and does — impact the bottom line. To better understand the value of social media in the workplace, APCO Worldwide and Gagen MacDonald recently surveyed 1,000 U.S. employees, and built a model that quantifies the factors that characterize effective programs and the impact on core business drivers.
Some significant findings include:
- 58% of employees would rather work at a company that uses ISM effectively, and 86% would refer others for employment
- 60% of employees say use of internal social media demonstrates innovation
- 61% of employees say their companies’ social media tools help them collaborate