Historically, brand owners were able to determine the relationship that consumers had with their brand. Now, thanks to social media, consumers are the ones who increasingly define how the brand is perceived.
The law firm of Reed Smith, LLP has published, “Network Interference—A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon.” This guide highlights the benefits of social media, while giving you tips on protecting yourself against the inherent legal risks surrounding this phenomenon. These tips will help you:
- Understand the sensitive nature of information that flows through social media.
- Recognize the serious compliance and litigation risks that the collection and distribution of such information entails.
- Know your obligations under all applicable data privacy and security laws and have a plan to meet those obligations.