Nick O'Neill: The 10 Social Media Metrics Your Company Should Monitor

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Original Post: Nick ONeill, Social Media Today

While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.

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UMass Study Demonstrates Growing Importance of Social Media with Fortune 500s

The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies
Conducted By: Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite

Due to the hugely influential role of Fortune Magazine’s list of America’s largest corporations (“Fortune 500”) play in the business world, studying their usage of new technological tools like social media offers important insights into the future of commerce.

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Expertise Location: The Killer App for Enterprise Social Computing

Original Post: Who Knows What?, by DORIT NEVO, IZAK BENBASAT And YAIR WAND, The Wall Street Journal

Every big company has in-house experts. So why don’t they use them more?

In-house experts, with their specialized knowledge and skills, could be invaluable to both colleagues and managers. But often workers who could use their help in other departments and locations don’t even know they exist.

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You Can’t be a Brand Ambassador if You Don’t Know The Brand

This post is a continuation of my series on “How to Make Employees Social Media Ambassadors“. See further down for related links on using employees as social media ambassadors and employee engagement.

The other day, I was sitting at a restaurant bar (as I’m prone to do) and started a conversation with someone — yes, I know, I make for a captivating dinner companion — on how employees are a company’s most under-utilized asset for communicating its brand. However, as my fellow bar person pointed out, how do you have employees represent your brand if they don’t even know what it is … if they even care? So yes, before you can use your employees as brand ambassadors, you might want to not only make sure that they understand your brand, but that they actually embrace and support it — the values for which your brand stands and the services and solutions you provide.

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Social Invention or Social InTERvention?

I’m someone who lives what they work, and works what they live. I can’t help it. I’ve always been that way.

But I know a lot of people who successfully separate their professional lives from their personal ones. As companies strive to bring more “work / life” balance  into corporate culture (and I think this is a good thing) is these lines are becoming less defined. As we, as companies, organizations and individuals, use social technologies to share and post information related to our interests or business, we inadvertently blur these lines even more.

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A Legal Guide to the Commercial Risks and Rewards of Social Media

Historically, brand owners were able to determine the relationship that consumers had with their brand. Now, thanks to social media, consumers are the ones who increasingly define how the brand is perceived.

The law firm of Reed Smith, LLP has published, “Network Interference—A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon.” This guide highlights the benefits of social media, while giving you tips on protecting yourself against the inherent legal risks surrounding this phenomenon. These tips will help you:

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