Ross Dawson, founder of Advanced Human Technologies, launched the Beta 2 version of the Social Media Strategy Framework on September 21 (the original Beta was launched back in July). This framework provides guidance on how organizations can approach engagement with social media, and illustrates the three steps in the process of ENGAGEMENT (on the left) as well as the three steps in STRATEGY DEVELOPMENT (right).
This is a Beta version. Ross is asking for input on your thoughts on what’s wrong (and right) for this to be taken into account for the next version. I encourage you to do so here!