Hubspot's Webinar on "How to Use Social Media for Lead Generation" Hits the Spot

Yesterday, Hubspot presented a webinar on using social media for lead generation. It was a wonderful, insightful presentation that had some great points on how to harness the power of social media – Facebook, Twitter, LinkedIn, and other networking sites – to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company.  Specifically:

  • How to incorporate social media into your overall marketing strategy
  • How to attract more website visitors from social media sites
  • How to leverage a social media community to share and promote your content
  • How to convert social media visitors into leads and customers

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Elizabeth is a strategic communications leader with nearly 20 years experience in both internal and external communications. She is a passionate advocate for developing communications that foster a stronger relationship between the organization and its employees. She is a global keynote speaker on employee engagement and HR communications. Elizabeth is a certified professional in Employer Brand through Universum Global’s Employer Branding Academy.