Original Source: Grow Your Business Using Social Media 2009
From the Executive Summary:
This free guide contains the principles and processes for business owners, marketing departments and media teams to build their brand and to grow their businesses, using the power of social media.
The focus of the guide is on understanding social media and getting started efficiently and effectively, and then streamlining your online activity into those areas where you are most effective. More than just a theoretical look at the social media landscape, it offers the practical step by step process to get a social media strategy in place