Shift Happens – 'Social Media Today' Tells You Why

Social Media Today, with help from .BIZ, has conducted research and created a new whitepaper to provide you with insights and advice on how the fast moving world of Social Media is about to change… again. Is your business keeping up? We have documented some important marketing trends and shifts in the future use of social media by businesses.

Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway. In this research, we found that companies are now viewing social media as a primary tool of customer engagement, enabling lead generation, immediate customer contact, and customer interaction.

This study is the first to measure a coming shift in how companies will use social media.

The report describes the factors driving this change, and provides valuable information that your business can use to get in front of the trend.


Elizabeth is a strategic communications leader with nearly 20 years experience in both internal and external communications. She is a passionate advocate for developing communications that foster a stronger relationship between the organization and its employees. She is a global keynote speaker on employee engagement and HR communications. Elizabeth is a certified professional in Employer Brand through Universum Global's Employer Branding Academy.