5 Facts That Sell Your Unique Employer Perks More Effectively

Picture: Zenbenefits

Guest post by: Jessica Thiefels

Does your company do awesome things for its employees? Weave these perks—and the stats that support their benefits—into your job listings and ads to make a more powerful case for why potential employees should consider your organization. After all, we’re quickly becoming a data-driven society, and sometimes the numbers and expert opinions speak louder than you ever can.

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The Growing Trend of Being Authentically Disingenuous

I have no shame in admitting that I’m fascinated (okay, addicted) to the show Catfish. It’s a show on MTV that seeks to identify the true identities of people who are pretending to be someone they’re not by using social media to create false identities — particularly to pursue deceptive online romances. While we may not all be intentionally deceptive in the same way as a “catfish,” social media does allow us to hide behind a veil of anonymity, giving people the boldness to act and say things that they wouldn’t normally or to live vicariously through their online persona. In a recent episode of Catfish, the “catfish” said she felt no remorse for misleading the other person. And she had no plans to stop catfishing. It made me think that, with all this social media, we are — in many respects — learning to be authentically disingenuous.

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Signs You’re Still Behind the Employer Brand Times

Many companies have realized the value of a strong employer brand, but everyone is in a different place in their journey. Some organizations are just figuring out the meaning of an employer brand while others have fully activated one. Personally, I’ve had the pleasure of working at several different companies within various industries all within varying levels of immersion with employer branding. This diverse experience made me think about putting together some insights on how you might recognize that you might be behind the employer brand times. I suppose it might have been more optimistic to outline how you know you’re doing well, but the pessimist in me said that you might better identify with things you see in your organization today, versus what you aspire to have tomorrow.

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The Brand Crisis of @LivLuvShop and Why Experience is so Important

reputation-management

Because what I do professionally is employer brand marketing, it’s second nature for me to observe and appreciate overall brand experience. This is true whether I’m buying something online or working to market my company’s employer brand. Successful brands — from behemoths like Amazon to small business retailers — follow basic principles of brand reputation: integrity, transparency, and empathy. In today’s world, it’s nearly impossible for a brand to be successful if it isn’t aware of (or acknowledges) what is being said about it as well as how the brand contributes to the conversation.

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Why Employer Branding Isn’t Just a ‘Nice to Have’

We’re in the midst of one of the worst hiring crunches of all time.

It’s taking longer than ever to fill positions, and right now 68% of HR managers say they’re having problems with staffing. That number was at 50% in 2013. Under this kind or pressure, anyone who needs to hire is trying to figure out where they can apply the least force for the greatest results. We’re spread thin, and we need to make things happen with the resources we’ve got.

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